Wargaming and Workshops

The client...

To develop an improved marketing strategy to optimise market share for a medicine targeting cattle ticks.

What we did was...

War games exercise with three client teams or external stakeholders (e.g. veterinarians) representing rival products. In the course of the exercise, respondents are asked to evaluate competitor product profiles and advertising materials.

The outcome was...

Identify key benefits of product, clarify and refine message content for promotional campaign, and helped to develop and support persuasive arguments to be used by sales representatives.

Zaicom Research Plus, Fraser House, 14 Carfax, Horsham, West Sussex RH12 1DZ insight@zaicom.com. Zaicom.com is the trading name of Zaicom Research Plus Ltd. Zaicom Research Plus is a limited company registered in England and Wales with company number 4828260. Registered office: St James's House, 8 Overcliffe, Gravesend, Kent DA11 0HJ. VAT registration no: 818283318