Quantitative Logo Testing

The client...

Wanted to test some alternative logos for their new epilepsy brand in order to understand which would communicate best the elements of the brand.

What we did was...

Online quantitative interviews (CAWI) lasting 45 mins were conducted with 100 prescribing physicians in each of US, UK, France, Germany, Italy and Spain. Physician sample consisted of a split of Neurologists and Epileptologists all of whom were recruited on the basis of their prescribing of anti-convulsant medicines.

The outcome was...

A final report of findings clearly recommended the preferred logo option as well as providing the country and physician subtype preferences for each logo.

Zaicom Research Plus, Fraser House, 14 Carfax, Horsham, West Sussex RH12 1DZ insight@zaicom.com. Zaicom.com is the trading name of Zaicom Research Plus Ltd. Zaicom Research Plus is a limited company registered in England and Wales with company number 4828260. Registered office: St James's House, 8 Overcliffe, Gravesend, Kent DA11 0HJ. VAT registration no: 818283318