Co-creation Exercises

The client...

To gain an in-depth understanding of and insight into the life of the diabetes patient in the UK encompassing how that relates to their own products/services from a rational and emotional perspective.

What we did was...

Conduct 12 in-home immersions lasting 3-5 hours each, with Type 2 Diabetes patients. All immersions were accompanied by one of the client's personnel.

The outcome was...

The current product was seen as being over engineered. Whilst patients were happy with their devices they wanted a disposable meter that was simpler to use with fewer functions.

Zaicom Research Plus, Fraser House, 14 Carfax, Horsham, West Sussex RH12 1DZ insight@zaicom.com. Zaicom.com is the trading name of Zaicom Research Plus Ltd. Zaicom Research Plus is a limited company registered in England and Wales with company number 4828260. Registered office: St James's House, 8 Overcliffe, Gravesend, Kent DA11 0HJ. VAT registration no: 818283318