
Zaicom Research Plus offers highly experienced research personnel with a mix of client-side and agency experience.
ZRP prides itself on its ability to work alongside its clients, in analysing the business issue and developing an optimal research solution.
ZRP researchers are all of senior analyst/director level. Their professional qualifications span psychology, social anthropology, marketing and communications. Many are globally recognised research experts and regular speakers/course tutors for ESOMAR, EphMRA and PMRG. ZRP researchers use a wide range of techniques that span both qualitative and quantitative research, including advance projective and elicitation techniques, interviewing and analysis tools such as Ethnography, NLP and Transactional Analysis right through to the more 'traditional' quantitative methodologies. This provides a complete ability to explore both emotional and rational behaviours and attitudes.
As a result, ZRP can offer strong strategic and practical recommendations to develop client business.